What the Wildflower Group is All About
You’re now reading one of the greatest resources for entrepreneurial women. This site was created to highlight issues that face women in business. Additionally, it offers solutions and tips to help women succeed in different trades. These important topics are discussed here.
Entrepreneurial Women
Female entrepreneurs are making it big all over the world. This section highlights some of the most successful ones as evidence that you can also make it in what looks like a shark tank.
Support Services
In this section, the support services that you need to grow your business are the key focus. We look at what these services are, where you can get them, and how you can make the most of them.
Business Skills Training
Above support, you need specific business skills as a business owner. What are these skills, and how can you get them? Find out here.
Further Reading
The Wildflower Group is a powerful tool to help you grow, but it does not end there. The site shares other wonderful resources that you can access with ease to add to what you learn here.
The aim of this site is to see entrepreneurial women get to their peak performance—happy reading and growing. Do not forget to share this wonderful resource with your friends too!
Latest Posts
Support servicesFor a long time, investment choices were largely informed by gender. Businesses like casinos and construction were exclusively for men. Women were associated with more chic businesses like fashion and cosmetics.
However, the 21st century has turned that ‘norm’ upside down. Women have particularly ventured into former ‘men-only’ business zones. And the trend is not about to stop.
So is an online casino a viable investment for entrepreneurial women?
The short answer is yes. Although many entrepreneurial women have had cold feet towards this line of business, it still is a very viable area to venture into.
An Unlimited Virtual Market
Online casinos, like any other business venture, is largely faceless. Few people care about the business owner unless it gets to a point where it has an IPO. As long as it is a top online casino that offers great games, promotions, payouts, and support, people don’t care whether it is male or female-owned. The situation is pretty much the same for the physical stores that people visit every day.
Online casinos are growing exponentially at the moment. Entrepreneurial women should not shy away from it.
The Money Factor
An issue that always comes to the gender debate. Traditionally, women have had the shorter end of the salary stick. Thus, men have been in a better position to invest in some businesses. This explains why they dominate a capital-intensive industry like the casino business.
That said, there are a lot of women today who have the financial muscle to go in and go hard. Moreover, the abundance of financing options today means even smaller entrepreneurs can get in the game.
So, yes, if you are a female entrepreneur wondering whether you should invest in an online casino, you ought to have done that yesterday! [...]
Women EntrepreneursIf you speak to successful businesswomen, many will tell you that one of the things that drive them forward is unplugging. You do not have to be ever-present at your business or think about it all the time for it to grow.
Unplugging, or disengaging, if you may, helps you freshen up and come back with new energy and ideas. You can do this by simple activities or go deeper when you have been engaged for too long.
Travel
Traveling is a cure for certain physiological imbalances that you may not even know you have, like stress, fatigue, and burnout. When you travel, your body recovers from all these things and more.
Traveling also offers you a chance to learn more about business. You meet other entrepreneurs in more relaxed settings. You go shopping and witness how other businesses are run. You nourish yourself while having fun.
Gaming
Gaming is among the newest forms of leisure. Whether you are playing video games or placing a stake in a casino, this once male-dominated form of entertainment is awesome. Thankfully, you don’t even need to go to a physical casino anymore.
You can enjoy a live dealer online casino from the comfort of wherever you are lounging. All you need is a stable internet connection and a great casino like PlayStar.
Exercise
Business, especially a startup, can make you forget about yourself. Remember, you are the energy that drives your business. Regular exercise keeps you strong enough to carry the pressure on your shoulders. Simple exercises like running, swimming, and yoga can make a difference in how effective you are in running a business.
Attend Events
The atmosphere of public events will always revitalize you. Whether it is a live music concert, horse races, disco balls, parties, or football matches, the outdoor experience is the recharge you need.
Whatever you do, always unplug! [...]
Business Skills Training / Women EntrepreneursEntrepreneurial women have been one of the hottest topics in business circles over the last five years. Publications such as ResearchGate and Forbes almost always report the waves that women are making in the industry. Women are eating into hitherto unknown territory and appearing on lists of the best entrepreneurs all around the globe.
This is good news for every aspiring female entrepreneur. With people to look up to and almost endless possibilities, the future is indeed bright. Moreover, the rise of feminist entrepreneurs offers a support system for female entrepreneurs. Still, that topic requires a whole stand-alone article.
Top Female Entrepreneurs
Key female business entrepreneurs are spread all across the world. From the likes of Oprah Winfrey, Debbie Fields, Susan Wojcicki, and Arianna Huffington in America to Kiran Mazumdar-Shaw in India, Yang Lan in China, and Folorunsho Alakija, the world is full of these ceiling-shattering women.
But, again, any aspiring female entrepreneur should know that their dream matters more than where they are. In numerous publications, these and other businesswomen have inspiring stories to tell. Most of them began their journey in very dim surroundings with no clear path to follow. Yet, dedication and passion were their key motivators.
Business Skills Training
All successful businesswomen will tell you that it has been a learning journey at every turn. They learn from practice, and they attend classes. They were mentored, and they observed and copied others. Acquiring business skills is not something you can escape from if you plan to succeed.
Business Skills that Female Entrepreneurs Need
The blanket skill is management. In addition, however, entrepreneurs need to learn about hiring and firing (recruitment), marketing, leadership, problem-solving, communication, and planning. These skills are learned in both formal and informal training set-ups.
Where Can Entrepreneurial Women Find Business Skills Training?
The internet has become the most fantastic resource for female entrepreneurs. Sites such as womensenterprise.ca have complete packages in training the skills mentioned above. As well, universities like Harvard offer online courses in addition to their physical teaching.
Many successful women also try to uplift fellow entrepreneurs through seminars, webinars, and mentorship programs. And not just women; there are men too who have taken to teaching female entrepreneurs specifically.
The Future of Female Entrepreneurship
This form of business can only rise; more and more women will venture into entrepreneurship. In fact, in Africa, a World Bank report shows that women make up a more significant percentage of the self-employed population (58%) than men. But sadly, they still earn much less (34%).
This is also bound to change in the future. Women will take up more and more huge investments. With philanthropists such as Folorunsho Alakija in the industry, more and more Entrepreneurial women will be uplifted. There is also better access to capital for women today.
The acquisition of business skills training is also on the rise, mainly due to the expansion of the internet. With such access, more and more women will be able to create and grow businesses.
For any woman who ever wanted to become an entrepreneur, there never was a better time than today! [...]
Business Skills Training / Support servicesAs the number of women in entrepreneurship increases, it is becoming increasingly crucial that learning resources are available for them. Female entrepreneurs face many unique challenges when they start businesses.
This list includes free online courses designed specifically with these needs in mind. Starting your own business can be overwhelming, and you are not facing this alone. Here are some helpful resources that entrepreneurial women can use to improve their business skills.
Bank of America Institute for Women’s Entrepreneurship
Entrepreneurship courses offered cover topics such as entrepreneurship, finding clients and creating business models. Classes also focus on product development and digital marketing, building a legal framework getting financial resources, developing leadership skills strengthening communication.
The Business Bootcamp for women is perfect for women thinking of or just getting started with a business. It gives a firm foundation that leads to success in the long term.
10,000 Women
10,000 Women is a course that teaches you how to grow your business and become more productive. The curriculum helps improve the productivity of your business by developing an understanding of yourself, your company’s possibilities, and opportunities.
Throughout the mandatory ten weeks, you will learn how to assess and aid your business in devising strategies for a Business Growth Plan. You’ll connect with like-minded entrepreneurs, share experiences, and provide support where necessary.
The course is for female business owners looking to overcome obstacles in businesses. The women should make at least $50,000 a year with over three employees and experience success through starting up an established company.
Content Marketing Certification
The course offered by HubSpot Academy will help you learn how to create engaging content that users seek. You’ll gain valuable strategies for targeting search engines and improve your communication skills.
In this course, you can learn how to strengthen your business content marketing plan and boost the industry. It is perfect for those who have an existing business or are thinking of starting one because it will help them grow exponentially. [...]
Women EntrepreneursWomen have faced discrimination and unfair compensation for many years, but they work hard continuously to break the trend of men owning in top positions businesses.
Through sheer hard work and determination, women are now among the most successful entrepreneurs in the world today. This article highlights five of these golden ladies who can inspire every woman entrepreneur.
Kiran Mazumdar-Shaw
Biocon founder Kiran Mazumdar-Shaw built the company into India’s largest listed biopharma firm in revenue. She established Biocon out of a rented shed. She grew it into a global company that went public.
She made it the second Indian company to reach $1 billion. Mazumdar-Shaw is also one of India’s wealthiest self-made women, with an estimated net worth of around four million dollars.
Janice Bryant Howroyd
She is the founder of ActOne Group, one of America’s first African American female-led companies to bring in more than $1 billion in revenue. Her company primarily provides employment services and consultancy based in Los Angeles with over 17,000 clients throughout 19 countries.
Despite her accomplishments today, she started humbly as well, having launched her now multimillion-dollar enterprise through a small entrepreneurship business endeavor at home.
It was back when there were no fundamental laws or parameters for such operations under those circumstances, yet somehow, she succeeded and even received awards and recognition against all odds.
Arianna Huffington
As a former writer for the New York Times and later an author, Arianna Huffington’s career in journalism led to her founding The Huffington Post. In 2005 she sold it to AOL but continued as its editor-in-chief until stepping down from that role in 2016.
Afterwards, she launched the health startup Thrive Global, which is run by herself with input from outside sources, including world leaders such as Barack Obama, who was included on Time Magazine’s list of most influential people.
Zhang Xin
Zhang Xin, co-founder of SOHO China and “the woman who built Beijing,” was once a factory worker. She graduated from Cambridge University with a master’s degree in Economic Development before working for Goldman Sachs. After launching her company, she amassed $3.5 billion to become the first self-made female billionaire.
Tory Burch
Tory Burch is the founder of her namesake fashion and clothing company, Tory Burch LLC. Since its launch in 2004, it has grown to rake in $1.5 billion annually, with over 450 stores worldwide.
She also devotes time as a philanthropist who started The Tory Burch Foundation, supporting Entrepreneurial women globally. She is key among the most successful entrepreneurial women of the 21st Century. [...]
Support servicesSupport services are the props that support every business. Whether it is a startup or an established business, these services are necessary. Every female entrepreneur needs to be aware of these services and where to get them.
Mentorship
As a female entrepreneur, acquiring knowledge and expertise from experienced mentors will charge you to keep chasing your dream. Mentorship programs give potential female entrepreneurs the historical trends of the market, market projections, challenges likely to be encountered, and their possible solutions.
Having someone to hold your hand and guide you makes a difficult path bearable.
Branding and Marketing Services
Branding and marketing work jointly to sell your business to potential customers. All entrepreneurs have to portray a picture of their business that will set them apart from their competitors even though they might be doing the same thing.
Once a company’s brand has been established, as an entrepreneur, you will be required to identify marketing agencies that will help your company to sell more. Covering a wide geographical area and reaching more customers will depend highly on marketing strategies.
Financing
With a lot of market fluctuation and uncertainty, female entrepreneurs still have to keep their businesses afloat. Where customers are not generating enough income, looking for an investor or lending firm is a viable alternative.
Entrepreneurship is not always a smooth journey. During low seasons, financial injection from an investor or a lending firm will save your business from sinking. It can be grants or soft loans which attract minimal interest.
Technical Support
Every business will require qualified technical support to develop the product or deliver the service required. A strong technical team is crucial, especially in this age of heavy online presence. This team is said to ‘Keep the business open’ at all times. [...]
