Joan Rogliano, Founder of Wildflower

I’ve spent 28 years selling residential real estate in the Denver metro area, and four years ago, I gave birth to the most effective marketing strategy I’ve come across in my career: referral networks based on guiding women through the transitions of divorce and widowhood.

I understood the pain of divorce and loss, the fear of financial security, and the concerns all mothers have about their children’s futures. Over and over again, I found myself educating women about the choices they had regarding their homes and their finances.

This prompted me to set up a focus group for women in transition, and from that initial input, I began to hold workshops, classes, and gatherings in the Denver metro area. Soon after, I sought out a network of other professionals (such as lenders, financial planners, and attorneys) who could also help steer women through these challenging periods.

In the process of helping women, I was inspired to form the Wildflower Group, and by doing so, I tapped into something far more empowering than I’d ever envisioned. It is so powerful, in fact, that this year we created a foundation, Wildflower Women’s Foundation, to expand the work.

In no time, I’d established myself as an expert in the areas of women, divorce, and real estate, and I watched as my networks grew exponentially – both the network of women who needed real estate services, and the network of other professionals who could send me business.

Today, I rely almost exclusively on these networks to bring in business, and I invite you to do the same.

For more information on the Wildflower Seed Kit, please call (303) 667-5485, or e-mail joan@wildflowergroup.net.